Maria Vlachostergiou
Driving Growth for Fortune 100 clients.
An Architect who fell in love with data, user experience, and product strategy.
Good designers craft delightful interfaces for product teams. Great designers craft strategic visions with product teams.
I’m Maria, a Growth Designer leading experience strategies for B2B and B2C digital products.
My practice bridges business needs with user insights driving product innovation and growth for Fortune 50 | 100 | 500 organizations in the US and Europe.
Empathy
Empathy is a skill.
It takes courage to step out of your comfort zone and immerse in another person's fears, needs, and emotions.
My take:
Don’t be afraid of the unknown; ambiguity is a realm full of possibilities; it's where creativity transpires.
Teamwork
Innovation is a team effort.
It takes a team of diverse and complementary individuals to envision the most disruptive products and services.
My take:
Team up with those who think differently; Together, reinvent the long-term future—not the present.
Growth
Growth is a state of mind.
It requires a wide-angle lens to tackle product challenges.
My take:
Grow yourself, before growing any product. Build new skills, experiment, fail, learn, and win.
Inclusivity
Inclusivity should be at the core.
Accessibility & inclusive design shouldn’t be an afterthought, but an underlying principle that transcends the design practice.
My take:
Stop obsessing over static personas and start obsessing over ideas that serve multiple populations at once.