Maria Vlachostergiou
Driving Growth for Fortune 100 clients.
An Architect and Interaction Designer who fell in love with research, user experience, and product development.
Good Design is data-driven, customer-centric, but business-oriented.
I’m Maria, a Growth Designer crafting mixed-methods research and human-centered strategies for B2B | B2C digital experiences.
My practice bridges business objectives with user insights driving product innovation and business growth for Fortune 50 | 100 | 500 organizations.
Empathy
Empathy is an art.
It takes courage and advanced skills to step out of your comfort zone and immerse in another person's fears, needs, and aspirations.
My take:
Don’t be afraid of the unknown; it’s a realm full of possibilities; it's where creativity transpires.
Teamwork
Innovation is a team effort.
It takes a team of diverse, bold professionals to envision the most disruptive products and services.
My take:
Choose your teammates wisely and motivate each other to design for tomorrow, not today.
Growth
Growth is good business.
It requires a wide-angle lens to tackle product challenges.
My take:
Grow yourself, before growing any business. Build new skills, experiment, fail, learn, and win.
Inclusivity
Inclusivity is a state of mind.
Accessibility & inclusive design isn't an afterthought but an underlying principle that transcends the design practice.
My take:
Stop obsessing over personas and specific needs and start obsessing over features that can serve multiple populations at once.